Casual so often ends up meaning shapeless, and shapeless is nobody's friend!

Just imagine a soft grey knit with clean ivory lettering and a pale blue stripe down the sleeve — relaxed, but properly put together. Now stop imagining.

• Clean Graphic Lettering
  Ivory letters sit across the front in a simple, confident face, with soft blue shadowing behind them. It is the only decoration on the sweater, and that restraint is what makes it look good.
• Soft Grey Marl
  A warm heathered grey that works with everything: white jeans, denim, navy, black. It is the easiest colour in knitwear and the reason this goes on so often.
• Stripe Down The Sleeve
  A pale blue and ivory stripe runs the length of each sleeve, adding a long vertical line that lengthens the arm. Small detail, real effect.
• Relaxed But Shaped
  Dropped shoulders and deep ribbed cuffs and hem give the knit structure, so a roomy body still has a defined line. True to size with an easy fit.
• Soft Turtleneck
  A generous ribbed collar that folds comfortably and never grips at the throat.

Relaxed with a shape to it — not shapeless. This is the weekend sweater that looks pulled-together with nothing more than white jeans, and you will find yourself in it constantly.